The Text Mining workshop will demonstrate to participants basic text mining techniques using open-source tools. The topics include the following:

1. Quick overview of a few published papers in marketing using text mining.
2. Extracting text data from various sources including online forums, research papers, and databases.
3. Text Organization and Pre-Processing to make it ready for analysis.
4. Hands-on exposure to text mining techniques like word frequency, collocation, and concordance, text clustering, sentiment analysis, categorization, topic modelling, etc.

Resource Person: - Dr Rishi Dwesar

Profile:

Dr. Rishi Dwesar is currently working as an Associate Professor at IBS Hyderabad. He did his MBA and PhD from IBS in the years 2009 and 2014 respectively. He is very active in research, consulting, and teaching. His current research area includes methods like Text-Mining and Eye-Tracking based experiments. He has published several research papers and case studies in reputed journals like Management Decision etc. His case on GoPro is a best seller at Harvard Business School Publishing and has sold more than 10,000 copies. He has rich industry and academic experience. As a part of his industry stint, he worked as a Research Consultant with iCRM Kuala Lumpur, Malaysia. He actively consults with SME companies in the area of digital marketing, marketing insights, and marketing strategy. He is passionate about learning newer developments in the field of marketing and tries to adapt to new teaching pedagogies (many based on tools and technology interventions) in the classroom.

Workshop 2- Business Simulation by NJoy learning.

Their award-winning simulations offer a visually rich, realistic experience for undergraduate, graduate and executive business students providing an engaging learning environment with multimedia content and built-in tools for real-time team collaboration.